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UNLIMITED | CMU | We7 to launch subscription service next week

We7 to launch subscription service next week

by cmumusicnews 26. January 2010 10:51

Talking of subscriptions and streaming music and all that, UK-based Spotify competitor We7 confirmed it would launch its premium service next week during a MIDEM session this weekend. As with Spotify, the pay-to-use version of We7 will take the service into the mobile domain.

However, we7 boss Steve Purdham says that he, like Spotify's Paul Brown, still believes the ad-funded free-to-use model has more to offer than just an upsell opportunity for subscription services.

According to MusicAlly, Purdham said: "I believe we can get to the point where the actual advertising rates we get cover the costs of the music, at a rate where the music is valuable - not at a point where it's a revenue share that's so small, it's not even worth talking about".

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