
Talking of subscriptions and streaming music and all that, UK-based Spotify competitor We7 confirmed it would launch its premium service next week during a MIDEM session this weekend. As with Spotify, the pay-to-use version of We7 will take the service into the mobile domain.
However, we7 boss Steve Purdham says that he, like Spotify's Paul Brown, still believes the ad-funded free-to-use model has more to offer than just an upsell opportunity for subscription services.
According to MusicAlly, Purdham said: "I believe we can get to the point where the actual advertising rates we get cover the costs of the music, at a rate where the music is valuable - not at a point where it's a revenue share that's so small, it's not even worth talking about".