Universal Music Group last week announced a partnership with Netbiscuits, a US-based company that specialises in mobile internet publishing, and already powers the mobile content platforms of the likes of Yahoo, MTV, and eBay. The partnership will see Universal launch a load of artist-based mobile internet services, similar to the one it launched for Bon Jovi with Netbiscuits last November. Said services will work with Windows, Android and Apple compliant phones.

David Ring of Universal Music's eLabs division told CMU: "Universal is committed to providing consumers with even more engaging interactive opportunities to connect with their favourite artists and music by personalising their mobile devices. Thanks to the support we are getting from Netbiscuits, we'll be in an even better position to extend these artist opportunities and products across the widest array of available wireless devices".

Netbiscuits MD Ran Farmer added: "We're very excited to help Universal Music in mobilising so many of the world's most famous music artists. All these artists going mobile means to me that the mobile web today really is a mass market phenomenon. Adding the right mobile commerce strategies and technologies to the mix finally paves the way for real revenues coming from the mobile channel".