Three independent Australian entertainment companies - communications firm GoConnect, artist management and production company PLW Entertainment and the outfit behind Aussie music website Undercover - have announced their intent to merge to create what they say will be "the largest independent entertainment company in Australia".

In a press statement, the merging parties say they are combining their operations "with a global vision, providing a range of services and creating products targeting the consumer for the entertainment and advertising markets. The combined businesses will be able to leverage on the strengths and resources of the group in digital media to further enhance their competitiveness in the entertainment industry".

The deal will see GoConnect pump out multimedia content produced by PLW and Undercover via its proprietary web and mobile content platforms, initially in Australia and China. The deal will also see the launch of a Chinese version of the Undercover website.