US-based music publishers Primary Wave and New York talent agency The Agency Group have announced they are entering into a strategic alliance, which is always fun.

It is actually Primary Wave's marketing and sponsorship division that is at the heart of the deal, they will support the Agency Group in securing its roster of artists marketing partnerships, while the agents will help bring talent to Primary Wave's proprietary tours.

However, the two companies will also form a JV offering combining publishing and management services to artists.