
Oxford's FM 107.9, which started off as the first ever city-wide full-time FM radio station for students in the UK, but which soon evolved into a more generic youth station that has since traded under various names, is hoping to reposition itself as an easy listening station for the over 45s. So, more Don FM that student radio.
It's a radical format change which will require OfCom to undertake a full review. With what was once the city's main commercial station, Fox FM, now an outpost of the Heart network and the city's other station, JackFM, owned by the same company as FM 107.9, also operating an "adult contemporary" output, it's going to leave Oxford's student and youth population without any radio service orientated towards them. Perhaps all the students are shunning radio for Spotify et al, given rumours the university had blocked access to the popular streaming service turned out not to be true.
It's thought the all new FM 107.9 will be modelled around GMG Radio's Smoooooooth FM format that exists in London and elsewhere.