Universal owned merchandising giant Bravado has announced new deals with Rihanna, Mariah Carey, Alicia Keys and Whitney Houston, which is pretty good going for one Thursday afternoon. The company will be selling merchandise to support each popstress's upcoming tours, which will in turn be promoting each singer's most recent album.

Bravado boss Tom Bennett says this: "We're excited to partner with these exceptional ladies and to help them translate their unique style into innovative merchandise for their fans".